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Odwalla

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... In October 2001, The Coca-Cola Company announced that it signed a ultimate agreement with Odwalla, Inc. to become a Odwalla Growth Opportunities Multiply with Coca-Cola," CNBC [database online]. [October 30, 2001]; available from separate business unit of the Minute Maid Company, The Coca-Cola Company's juice division. Odwalla, as the North American Foods Group in 2000, Odwalla in 1998, and Jack in the Box in 1993 (Emmpak sued over tainted beef). All outbreaks with the exception of Odwalla involved tainted beef. Most people who become sick from e-coli infections recover within five to ten days (Escherichia coli O157:H7). There is ...



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Sources list for ODWALLA:

Odwalla Inc. (December, 1997). Odwalla Inc., Crisis Management. Retrieved on July 12, 2003 from the World Wide Web from http://www.metapr.com/info/crisis/sa1997_2.html
Public Relations in Action

Odwalla Inc. (December, 1997). Odwalla Inc., Crisis Management. Retrieved on July 12, 2003 from the World Wide Web from [3]http://www.metapr.com/info/crisis/sa1997_2.html
Public Relations

 

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..:: Papers on
Odwalla
Crisis Management at Odwalla, Inc.
This paper discusses crisis management by Odwalla, Inc., a natural, unpasteurized fruit juice company, after a fatal outbreak of E. coli O157:H7 in their apple juice. -- 1,315 words; 6 sources; APA
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Public Relations in Action
An overview of the use of public relations by a company in the time of crisis. -- 1,425 words; 4 sources; MLA
www.termpapers2000.com

Odwalla Inc. and E.Coli Outbreak
Examines the 1996 E.Coli virus outbreak through the consumption of Odwalla Inc. juice and the steps taken by the company to reinstate its positive image. -- 650 words; 2 sources;
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Public Relations
Examining the way public relations can save a company at a time of crisis. -- 1,560 words; 3 sources; APA
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The E-Coli Outbreak
This paper discusses the 1996 outbreak of E-Coli 0157:H7 caused by unpasteurized apple juice. -- 1,038 words; 4 sources; MLA
www.termpapers2000.com
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